Semiotic Theory is the process of interpreting signs that we recieve such as the emotions that a created from certain colours and pictures. Blue creates the sign for boys, water, cold and sky. Where as Red may create the sign of anger, violence and evil.
A sign carries a meaning whather t be a word, symbol, image or sound. Signs form the coded system with in the media text. These signs are encoded by their producers and then decoded by the audience.
The producer will deliberatly place a sign in the scene in the hope that the audience will understand what it signifies.
In my magazine i will be using the images to try and convey the purpose of my magazine. I am going for the Classic Rock/Indie style. So the band will be wearing plain clothes but still individual in the hope that people think they are not a flashy new band but going back to the old days.
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