Thursday, 10 February 2011

Media Language

Vocabulary that is used to name and describe the individual parts of a magazine

Headline -  An eye catching title for the main article

Masthead - Is the recognisable name of the magazine

Caption - Describes the main image

Pugs - Are placed in the corners of the magazine and are known as ears

Motto - A phrase that is recogniseable to the magazine

Strap Line - A slogan

Anchorage - Is where text or image helps to pin down

Sell Line - Text that helps sell the magazine

Lead - An introduction to the paragraph, written in bold or capitals

Copy - The main story of the magazine

Buzz Words - Things like 'Exclusive' and 'Free'

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